Behavior / Retention Logic

Benchmark Your Credit Union in Seconds

Compare your lending, deposits, and member growth against credit unions your size, in your state or nationwide. Powered by the latest NCUA 5300 Call Report data, CUBRL visualizes your position, highlights performance gaps, and estimates the value of closing them.

Q2 2026 cycle · every federally insured U.S. credit union on file

CUBRL in 30 seconds · figures shown are illustrative

Partner workspace

Pick a credit union

Search in the panel on the left, or open one from your team's saved list. Partner reads include the loan mix by type, the quadrant call, and both peer groups.

Position found

Inside the full read (sample)

Get the full read: the peer map, your loan-to-share trend, and the dollar figure behind it

Campbell Mind will follow up about your numbers. Unsubscribe anytime.

Each loan type as a share of deposits, the same basis as loan-to-share. The gap is what matching the peer median would put to work.

Peer median

Gaps are measured one loan type at a time, so they don't add up to the headline lending gap. "All other" covers leases and a small amount of other real estate lending. Pick a loan type for its rank, trend, and leaders.

Loan-to-share across filed cycles

Walk through your numbers · 20 min

Prefer email? hello@cubrl.com

Questions on this read? Email the CUBRL team